Elevating the Coaching Industry
With the world’s largest network of coaches, Noomii is quickly becoming a global leader in providing coaching solutions to individuals and corporations.
Founded in 2007, Noomii’s humble beginnings started with two friends coaching each other every week under the tutelage of Jack Canfield’s book called Success Principles. What they quickly realized is the active ingredient was not the principles from the book, or any of the thousand other self-improvement books, but the connection between two accountability buddies and the goal-focused conversations they had every week.
From that kernel of insight, Noomii’s reason for existence has evolved into a clear and singular aim: to legitimize the profession of coaching by making it data-driven and evidence based.
Today, our passion for coaching that produces measurable improvements has become inextricably linked to the development of leaders. When a leader creates the right environment in an organization not only are employees given the opportunity to maximize their potential, but the world is given the opportunity to experience it.
Michelle Markland
Co-Chief Executive Officer, President
Michelle Markland is the senior owner of the company and serves as its operational and coaching integrator. She leads end-to-end execution—from internal systems and team infrastructure to coaching product quality and delivery.
Michelle’s role is expansive: she oversees coach deployment, ensures client satisfaction remains consistently high, and holds the team to clear performance metrics. Her operational decisions directly shape how the business scales without compromising integrity. Her coaching oversight ensures that every program, every engagement, and every outcome reflects the standards of accountability that define the firm.
With a professional background rooted in client development, program management, and performance operations, Michelle brings both structure and precision to everything from coach training pipelines to enterprise-level client execution. Her leadership ensures the business runs cleanly—and the coaching results speak for themselves.
Don Markland
Co-Chief Executive Officer
Don Markland is an equity owner and serves as Chief Executive Officer. He is responsible for the company’s strategic direction, growth, and public positioning. As CEO, he leads revenue, marketing, partnerships, and executive leadership—while maintaining a direct line of accountability to the performance of the coaching product itself.
Don brings more than 20 years of executive experience in marketing, sales, and high-performance coaching. Before co-founding Noomii’s current leadership structure, he built multiple seven-figure coaching ventures, advised national brands, and led global sales and customer success organizations with thousands of employees and over $600M in annual revenue responsibility.
Under his leadership, the company’s coaching approach has been recognized for its integration of accountability systems, business performance metrics, and behavioral transformation. He continues to coach directly with executives and business owners—keeping his perspective grounded and the coaching product sharp.
Don’s approach is simple: every initiative must tie back to measurable business outcomes. Whether he’s scaling a service line, building a sales system, or leading a keynote, his focus remains the same—turn strategy into execution, and execution into results.
Katie Steed
Chief Strategy Officer
Katie Steed is an equity owner and serves as the company’s Chief Strategy Officer. She leads the development and execution of specialized service lines, including medical practice coaching, logistics, and EyeCare+.
Katie brings a proven track record of building high-performing business units. Prior to Noomii, she architected and scaled multi-million dollar medical practices and built operational systems across multiple industries. Her experience spans business process design, team infrastructure, and outcome-based delivery models—each tuned to scale fast without losing fidelity.
Her mandate at Noomii is to replicate that success across niche verticals. She builds scalable programs with defined structures, delivery systems, and performance standards. Every vertical she leads operates as its own high-functioning unit—yet stays fully integrated with the firm’s coaching methodology and service promise.
A systems-level thinker, Katie is responsible for translating strategic vision into operational reality. Her work ensures each vertical delivers with consistency, clarity, and commercial relevance—and that Noomii’s broader platform grows through precision, not just expansion.